Clackamas Community College is one of the largest community colleges in the state of Oregon. After several devastating losses at the polls they engaged Nelson Research to do their research. Learning how and what to talk about in their bond measure campaign was instrumental in helping them pass a $90 million bond measure in November 2014.

Lesson Learned: Every community is individual and unique. Messages that work in one community may not work in another. It is vitally important for public entities to keep in touch with their individual community.