Pendleton School District serves 3,200 students in northeastern Oregon and successfully passed a $55 million bond measure in November 2013. Using their survey results as a guide, they were able to target and deliver individual messages to specific voter blocs to reflect their community’s priorities and concerns.

Lesson Learned: Strategic and targeted messaging is the key to any successful election whether it is a school district, a local government, or a statewide ballot measure campaign. Survey research helps identify key messages that move key voter demographics.