Rushlight Research has been a trusted leader in public opinion survey research and polling since 1980, serving school districts, local governments, businesses, and industry groups across the Pacific Northwest and the U.S. Below is a sampling of the polling services we provide to our clients:
Community Survey Research
These surveys, ideally conducted at regular intervals, are designed to engage the community and gather insights into public perceptions of a school district or local government entity. They assess performance, financial management, and the public's views on future priorities. Additionally, these surveys can evaluate potential projects for inclusion in a future bond measure, along with appropriate price points, helping clients develop bond measures that align with community priorities.
Benchmark Surveys for Money Measures
These surveys assess voter support for specific bond measures or levy proposals. The results serve as a guide for the district's decision-making process and provide strategic insights into effective messaging for campaign efforts.
Industry/Business Perception Surveys
These surveys provide clients with insights into how they and their issues are perceived by the public, often serving as a foundation for strategic planning within their organization.
Issues & Messaging Surveys
Issues & messaging surveys are used to gain a deeper understanding of voter perceptions on a specific issue, identify trusted messengers, determine which messages resonate most with the public, and uncover what information is needed to reinforce or shift opinions on the issue.
Ballot Measure Surveys
These surveys are typically conducted three to six months before a statewide or local ballot measure campaign. They help pinpoint voter sentiment and identify the messages most likely to influence the debate and secure a win. The insights from these surveys often serve as the foundation for the campaign's overall strategy.
Political Candidate Surveys
These surveys are typically conducted several months before an election to assess voter attitudes, perceptions of the candidate, and the issues most important to the community. They provide guidance on how candidates should address these issues and form the foundation of an overall messaging strategy for political campaigns.
Membership Feedback Surveys
These surveys are a valuable resource for membership-based industry groups or associations to gauge member satisfaction, priorities, and perceptions of the organization. They often provide insights that help leadership better understand the association’s value proposition and support the fulfillment of its core mission.
Tracking Surveys
These surveys are typically conducted at regular intervals during a campaign to provide a snapshot of voter sentiment at a given moment. They help identify shifts in voter preferences and perceptions, often guiding mid-course adjustments to campaign strategy.
Exit Survey Research
Exit surveys are conducted with voters specifically after an election loss. This type of survey is designed to explore why a particular proposal was unsuccessful and to help clients determine whether there are changes that can be made to the proposal to ensure a greater chance of success in the future.